Here I am on a Friday night, an Italian speciality caterer preparing to be an exhibitor in a dessert showcase this weekend. My goal to bring my biscotti to the world via the internet is close to becoming a reality and my second goal, to be busy is already here. Between my new gig as a Function Hall Manager, catering dinner parties, business luncheons and a brunch here and there, I am exhilarated and excited to do more!
|Momma Eva making biscotti|
But hey, this was a week that didn't end! While excited with anticipation to be part of the 2010 New England Dessert Showcase, I ended up with knots in my stomach when told to expect 5,000 visitors throughout the five hours of the show and needed to have a sample for each of them. 5,000? Is that even possible? Well the answer is yes. With help from the best family and friends, I was not only able to make that number I also created a few packages for sale. And then the next e-mail came. They sold more tickets and now there would be at least 6,000 people walking through the showcase. The way I see it is 6,000 potential biscotti lovers.
I worked day and night to get it accomplished and felt prepared on Friday night as Kristen and I headed home after setting up. We arrived on Saturday morning ready to go and while the 10-12, B2B section of the day went very well, once they let in ticket holders it became difficult for both exhibitors as well as those who expected to spend a leisurely day walking through the hall and tasting. People could not move, many left soon after they arrived and I am told by the Westin, they had to refuse thousands of ticket holders since there was no room.
All in all, I still believe I will benefit from this exposure, but unfortunately, I came home with a few thousand mini biscotti since people could not get to us, left or were unable to get into the hall. I immediately created small packages of the mini biscotti and quickly sold 50 to Michael Kors for an event. I am working on a few other options as I type.